Search Engine Optimisation Portfolio
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NSW Leagues Club
Overview
Opening their doors before the First World War, there is a lot of history attached to this club. It has changed and re-shaped itself to accommodate to the changing desires of society. The way we see it, it is our business to keep ahead of these societal changes and advise our clients.
Having a few services on offer, as well as regular special deals we recommended dividing their keywords between proven phrases and carefully chosen new avenues to explore. Site content was optimised and a series of self-perpetuating links built.
Achievements
- Top 3 Google local rankings for 3 extremely competitive keywords
- Google top 10 ranking for searches for “venue hire”. Previously hadn’t been ranking at all
- 36% increase in organic web traffic year on year
- Top 10 organic Google rankings for places to go out in Sydney city, one of the toughest spots online
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The Russell Hotel
Overview
Nestled amongst the celebrated buildings of the Rocks; The Russell Hotel represents warmth of character and old world hospitality. Having extended renovations carried out this year could mean a drop in business for a boutique hotel which would naturally end any online future.
However, we were not about to let this deter us from creating a strategy that used strong, brand-name keywords, link building via international search engines as well as a complete website content overhaul.
Achievements
- 6 keyword phrases in the top 5 Google rankings both locally and globally
- #2 Google ranked in searches for boutique hotels in Sydney
- Top 10 rankings for 9 targeted keyword phrases across all major search engines in ultra-competitive Sydney hotel market
- 13% increase in total organic search engine traffic year on year
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Travel Managers
Overview
Here is a company that’s all about the flexibility to set your own hours whilst having the security of a partnership with a major industry group. As an operation that shares the same craving for unconventional, personalised client service we were excited by the SEO prospects we could open up for them.
For this client we introduced them to PPC (Pay Per Click) campaign in harmony with the organic keyword research we conducted. We broadened the site content to have the optimum reach and chose international links to build with.
Achievements
- #1 in Google local search for their top 2 and those with most fierce competition keyword phrases
- #1 Google global ranking for mobile travel business searches
- Top 5 rankings for all targeted keywords in major local search engines
- 24% consistent traffic increase month on month
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Powerlite
Overview
Australian owned and operated, this company stands out in the diesel generator sector not only for manufacturing in Sydney but also the latest innovative design. For us, from a SEO perspective it was one of those cases where looks can be deceiving.
Entering a niche market is considerably difficult but we took the task head-on by well- defined keywords, building precise links with a local focus and optimising website content.
Achievements
- Top 3 rankings of 5 targeted keywords across major local search engines (Google, Yahoo and Bing)
- Top 5 rankings in global searches (Google, Yahoo and Bing) for 6 keyword phrases
- 20% increase in organic site traffic consistent month on month
- 118% increase in industry specific keyword traffic
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Secure Edge Technologies
Overview
Not everyone has a contingency plan, which is why this company was born out of a shared passion for asset and environmental control solutions. Being a company that comprised a diverse set of security management systems meant that our SEO avenues had to be many.
The plan we implemented started with in-depth competitive research leading to a flexible keyword design, emphasising their wealth of written media as well as seeking links of unequalled trust.
Achievements
- #1 Google local ranking for all their specialist service keyword phrases
- 12 of their targeted keywords ranking in Google top 10 (local and global)
- Top 5 rankings across major local search engines for 4 of their top keywords (Yahoo, Bing & Google)
- 39% annual increase in organic web traffic
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Pollard Productions
Overview
No one knows better how tough it is to succeed in the entertainment industry than this rigging company, even after 25 years in the business. As more film companies come to Australia, more and more overseas acts tour here and bigger, bolder events are being held locally, our challenge was to help drive Pollard Productions to a place of online prominence.
We were able to capitalise on already preferred industry standing by tailoring a specific SEO plan. Our decision was to mix local and country-specific link building, on-page optimisation and carefully chosen keywords.
Achievements
- #1 Google ranking in organic local keyword searches for their most competitive keyword
- #2 ranking across Yahoo, Bing and Google global search for their top 6 keyword phrases
- 24% increase in web traffic (year on year)
- In the top 5 local rankings for Google Italy, Google France, Google Germany for all 9 of their keywords, even against the industry leaders in each country
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Transocean Group
Overview
Being a financial advisory firm in Sydney meant that they were up against stiff competition from large firms and boutiques alike. With our profound understanding of SEO methods we are able to marry them to traditional marketing disciplines to create our unique, holistic online marketing approach.
Understanding that reputation is vital to financial service firms we chose to create an entirely organic (meaning not paid for)campaign utilising targeted keywords, strategic link building and page content optimisation.
Achievements
- #1 Google ranked locally for 3 of their targeted keywords
- 5 out of 6 their keywords in top 5 Google rankings
- Top 10 rankings in Google global searches for all targeted keywords
- 40% increase in organic Search Engine traffic year on year
